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The Marketing Manager for Auckland Theatre Company will assist with the implementation of strategies that promote subscriber loyalty and new audience acquisition as well as driving end to end campaigns, venue marketing and partnership initiatives to achieve sales targets. This is a full-service, 360 campaign leadership role across digital, print, outdoor and Auckland Theatre Company’s owned marketing channels.
You possess experience and knowledge of the Auckland cultural context and will be able to apply it to your role at ATC. You will strategically develop and plan marketing campaigns for Auckland Theatre Company’s productions, as well as ATC Creative Learning, Literary and partnership events. You will support hirers and arts partners of ASB Waterfront Theatre with their marketing and promotions. As well as support, advise and inform artistic programming from a sales, marketing, and audience perspective.
Auckland Theatre Company productions and activities are the core component of the ASB Waterfront Theatre programme. This position has a specific focus on generating ticket sales, building audiences and maximising revenue and attendance for Auckland Theatre Company productions to budget.
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