The Hailwood label was established in 2000 and has shown at New Zealand Fashion Week since 2001. Using his own fabric designs, footwear and accessories on the catwalk, Adrian's shows have become one of the week’s most applauded.
The clothing has a wide appeal ranging from a denim line through to tailored evening wear. The label is stocked in boutiques and department stores throughout New Zealand, United States, Japan, Philippines, China, and Australia. In 2013, pop superstar Lorde picked a Hailwood gown from his latest collection to wear on her first big international magazine cover BILLBOARD USA, which has propelled the label further into America. The label has been worn by other celebrities including Tilda Swinton, Maggie Gyllenhaal, local fashion queen Lizzie Leuchars, Samantha Hayes, and Kathryn Wilson to name a few. Full collections are held in the Hailwood flagship store on Karangahape Rd, www.hailwood.co.nz.