Greg Cross

Chief Business Officer - Soul Machines

Greg is one of the original tech nomad’s, who has spent his career travelling to and living in every major tech market in the world. He now lives in New Zealand but creates businesses that compete on the international stage using Cross Ventures his own Venture Development business to build companies like PowerbyProxi and SLI Systems.

In 2016 Greg teamed up with Dr Mark Sagar to create Soul Machines a company focused on humanizing the next generation of computer technologies. By combining a human face with brain models we literally bring computers to life in a very human like way. Whether we are delivering digital humans as virtual customer service and sales agents or human like characters that can engage, direct and teach in an interactive and/or immersive AR/VR experience there is every chance you will end up conversing with a “soul machine” in your future.

He is the Sir John Logan Campbell Executive in Residence at the University of Auckland Business School.

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